Updated: Aug 4, 2018
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Virtual galleries and performances could be another means of engaging audiences. Collaborations with VR producers could give theatre practitioners or musicians new ways to deliver their content, and art form innovation could come through the use of technology as well. Marshmallow Laser Feast’s recent site-specific In the Eyes of An Animal show the possibilities of crafting experiences of art in the virtual world. Within the museum sector, Australian company Lithodomus VR have been creating site-specific VR content for museums and archaeological trails, such as VR tours of the Athenian Acropolis.
Looking further ahead, the emergence of so-called ‘mixed reality’ may also present new possibilities for the arts and cultural sector. Mixed reality merges the physical and digital environments, usually via the use of a headset or glasses. In this new landscape, digital assets are overlaid over the real world, interacting intelligently with their surroundings through machine learning.
At the recent unveiling of Magic Leap’s mixed reality collaboration with the Icelandic band Sigur Ros, one Pitchfork journalist noted that digital layer around him: “Isn’t just something pasted over my surroundings, but something that acknowledges those surroundings, and therefore seems more real.”9